That's just it, nobody knows what's going on. Until Mark comes out with the story, we can't assume anything.
I'm not supporting them at all and I never have. When I bought my Frontier in 2011, Shrock had a terrible business model; long lead times lack of communication, etc. I refused to buy from them because of this. However, people still supported them "because they made a quality product." I'm hoping this is not just a case of them shutting down business and running away with everyone's money, but we shall see.