it was reg. $72.99 and I got it for $59.99. It was expensive but anything that I saw that was cheap looked inferior i quality, and if you are in the situation that you need to use it, I think you should have decent stuff.
Yea when I had my ranger I bought one of those $15 Wal-Mart tow straps. Months later I tried to use it to tie down some furniture in the back... I think that furniture is still out on the interstate somewhere, along with the other half of the strap.