Well I just looked through my FOUR WHEELER magazine and read THIS article. From my searches HERE everyone loves them. From tire rack a 285/75/16 costs $121 with a tread life warenty of 60,000 miles. PLUS they have a 30 day test drive as a manufacturer special warrenty. BFG ATs 285/75/16 cost $176 from Tire Rack, with NO tread life warrenty and no manufacturer special warrenty. Hmm, quality + low marketing= low tire price. Quality+high marketing=high price.