The have a special on www.tirerack.com for this tire. I think its a awesome deal. Just over $100 for BGF's M/T's in 32" is very good. Unfortunately for me I have 16" wheels and these are 17's.
That is the special edition they are making for the new JK Rubicon, too... tread pattern is a little different than the traditional BFG MT. I like it. Wish they had it in a 16" wheel, though.